LAST.FM
RAW ROCK is here to overtake you. With Showbread leading the frenzy, there’s no doubt it will succeed. “When it comes to our everyday ‘slang’ almost all of the words we use we made up, or mocked at first and then couldn’t shake,” explains guitarist Matt Davis of where the term originated. “Our word for all forms of ‘good’ is raw. No one ever knew what to say when people asked what style of music we were, so rather than come up with some hyphen filled moniker, we just started saying ‘raw rock’ and turned it into our campaign.” The campaign has left more than a small dent on their rapidly expanding fan-base.

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